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Formulated with blue malva to help neutralize yellow tones and brassiness from color treated hair. Purifying and gentle.
Our blonde enhancing shampoo neutralizes brassiness and enhances tone for brighter hair. Formulated with highly concentrated purple pigments and blue malva that counteract yellow and brassy tones while nourishing lavender oil and jasmine moisturizes, smooths, and adds brilliant shine.
Made for blonde, lightened, and gray hair.
Follow with blonde rinse for even better hair.
Good for your hair ingredients
HOW TO USE
Shake well before each use. Spread shampoo on wet hair and massage evenly. Leave on for up to 5 minutes. Rinse and repeat for additional brightening. Follow with Purple Rinse. Use daily until desired brightness is received.
FULL INGREDIENT LIST
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium C14-C16 Olefin Sulfonate, Glycol Distearate, Glycerin, Cocos Nucifera (Coconut) Oil, Lavandula (Lavender) Angustifolia Oil, Olea Europaea (Olive) Fruit Oil, Echinacea Purpurea Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Adansonia Digitata Seed Extract, Malva Sylvestris Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Argania Spinosa Kernel Oil, Bertholletia Excelsa Seed Oil, Tocopheryl Acetate, Wheat Amino Acids, Laurdimonium Hydroxypropyl Barley Protein, Disodium Cocoamphodiacetate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Sodium Sulfate, Sodium Hydroxide, Sodium Glycolate, Sodium Formate, Sodium Chloride, Fragrance (Parfum), Benzyl Benzoate*, Limonene*, Acid Violet 43 (CI 60730)
** Benzyl Alcohol is a preservative not actual alcohol and it does not release formaldehyde over time. **
We’re always working hard to make sure our formulas meet the highest quality standards. Formulas are updated from time to time to reflect current research and ingredient availability. You can find the most up to date list of ingredients on the product package you receive.
|-Vegan||-Clean||-Non GMO||-PEG Free|
|-Color Safe||-SLS Free||-Silicone Free||-Cruelty Free|