Shampoo 101: How to Use Purple Shampoo

Shampoo 101: How to Use Purple Shampoo

If you’re going blonde, the odds are that just-yellow-enough locks are exactly what you are looking for. However, if blonde is not your natural color, chances are you are constantly at odds with your hair and constantly needing something to tone down the brassiness that eventually shines through.

Purple shampoo to the rescue! Let’s break down exactly what purple shampoo can do for your tresses and why you should have been using a product on your hair yesterday. 

What Is Purple Shampoo?

To put it plainly: purple shampoo is exactly what it sounds like. It is a bright, violet shampoo marketed specifically to women who dye their hair blonde. Purple shampoos are intended to balance out the colors of your blonde hair by working against fading and preventing brassy tones from emerging. 

At VoCe, our Blonde Wash is the purple shampoo you’ve been waiting for. This product provides just the right amount of violet pigment to wash out those brassy, yellow tones and preserve the white, silver, or blonde tones you intended for your hair. The proteins in our No Yellow.Wash help to both strengthen and smooth the hair while bumping up the right color tones leaving your hair soft, shiny, and (the right) blonde. 

How Does Purple Shampoo Work?

Purple shampoo is as simple as knowing your color wheel. Because purple and yellow are complementary colors, in the right proportions, they cancel each other out. So, the violet color of the shampoo is able to neutralize the brassy tones in your hair and help return it to a cooler, blonde or even to a more platinum color. 

Maintaining your blonde tresses may seem impossible without the right products. Too quickly, the yellow tones in your color-treated hair take over and make your entire head go brassy. If purple shampoo is not a part of your routine hair care, it should be. 

Color Theory Behind Purple Shampoo

It is amazing how science and art swirl together to explain why purple shampoo works well on some hair types and not other hair types. It all comes down to the construction of the product and just a bit of color theory.

Did you know that purple shampoo can assist with red and copper tones too? While blondes are going to reap all the benefits, color-treated redheads are not far from the mark. Orange and yellow happen to be next to each other on the color wheel, and as such, they’re across from violet and blue, respectively. 

So, if your red hair decided to sway more orange than you intended, purple shampoo can actually free you from those bright orange chunks.

Using Your Purple Shampoo

It is possible to go overboard with this product, so when it comes to caring for and maintaining your color treated hair, you need to be cautious with how often you use it. Using your purple shampoo once per week will help maintain your color and help with the longevity of your treated tresses. 

In between washes, look to other products for VoCe Haircare to be a part of your hair care arsenal:

When To Start

If you are salon blonde, starting purple shampoo a few weeks after your service is imperative to maintaining your beautiful blonde/platinum/silver locks and avoiding those brassy, dull ones. Within two to three weeks, start rotating your purple shampoo in with your regular shampoo. This will allow you to prolong the time between salon visits and bump up the blonde hues, keeping your hair looking and feeling fabulous. 

The Process

Are you a first-time user? Don’t worry—if you are new to the game, you definitely are not the first person intrigued by purple shampoo. Follow this simple shampoo method to get the best out of your purple shampoo sessions.

  1. Wet your hair with warm water prior to applying the shampoo. Hot/warm water opens the cuticles allowing the purple pigments to penetrate the hair follicles deeper. 
  2. Thoroughly rub the purple shampoo into your hair and allow it to sit for about 3-5 minutes, depending on the brassiness in your hair at the time of shampoo application. For heavily bleached hair, never exceed 5 minutes, or your hair will soak up too much purple pigment.
  3. Rinse your hair with cold water to allow the cuticles to close and seal in the pigments. 
  4. Purple shampoo can strip moisture from your hair, so thoroughly conditioning afterward is a must. 

People with dark hair who have highlights can also benefit from using purple shampoo by applying it directly to the lightened pieces after using your regular shampoo first. Partial application is necessary to allow the purple shampoo to do its job without drying out your hair.

Feel Confident In Selecting Your Purple Shampoo

VoCe Haircare listened to consumers and gave them something they could believe in. We designed our hair care line with carefully selected, vegan ingredients that are intended to empower you to care for your hair in a way that makes every shower and every style session make you feel your very best. 

Our vegan-based styling and finishing products offer our promise of 

  • Paraben-free
  • Sulfate-free
  • Cruelty-free
  • Vegan friendly

When making tough decisions on choosing your hair care products, we want you to feel comfortable in your own skin using VoCe. 

The Purple Shampoo You Have Been Searching For

Love your hair with our Purple Wash, infused with the refreshing aromas of lavender and jasmine. Pair with our VoCe conditioner for a truly luxurious experience. Use your purple shampoo once a week for no more than five minutes for the best results.

In Conclusion

Are you adding purple shampoo to your arsenal? If you are ready to make your luscious locks last longer between salon sessions and are tired of those brassy hues popping through, then purple shampoo is going to be your new best friend. 

We know how hard it is to maintain your blonde hair, but it does not have to be impossible. By simply adding in these weekly shampoo sessions, you can make a big difference in the way your hair looks and feels. There is no reason why you should have to compromise your color treated hair simply because you were not using the right products.

Adjust your regular routine, make room for purple shampoo in your life, and see the improvements in the appearance of the blonde in your life. 



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