Our Full Bloom journey...
ALL THE SECRETS FROM OUR LATEST PRODUCT CAMPAIGN IN FULL BLOOM
Dry California desert, sunny days, and spring bloom.
Recently, the VoCê team ventured to the iconic Vasquez Rocks to create our new campaign, In Full Bloom.
We wanted to stay authentic to the Cali vibe that VoCê is known for whilst showcasing the sublime beauty of Vasquez Rocks and its natural surroundings.
Giving off a springtime vibe, a selection of pieces, make-up and hair showcase the innocence, romantic silhouettes of In Full Bloom with Vasquez Rocks motif as a backdrop.
The all white wardrobe with luscious lilies in soft and gentle light worked to contrast against the rocky landscape highlighting the beautiful nature around us. For this makeup, we wanted an effortless glowy look keeping the skin fresh and youthful looking. The main products that was used to achieve this look is a Dior Stick Glow Tinted Balm for the tops of her cheek bones combining it with a crème blush from Miliani. We matched the color of her blush to her lips, defined her eyes with a brown liner and always made sure her brows were brushed up. The youthful and fresh look contrasted well against the harsh landscape which made our model stand out.
Our latest Ultra Radiance collection is the perfect go-to after your daily workout to keep your hair hydrated, prevent breakage, and increase shine.
ALL THAT GOOD STUFF - GENTLE WASH AND RINSE SIGNATURE DUO
Ultra Radiance Gentle Wash & Rinse duo is formulated with gentle surfactants to gently cleanse your hair without stripping it of moisture making it perfect for daily usage.
All of our products are made with ingredients that are better for you, better for the planet. Our Gentle Wash and Rinse super ingredients are coconut water, olive fruit oil, and squalane.
Coconut Water
Coconut water is a supreme hydrator! It works to hydrate hair and skin, soothes the scalp, and prevents flakiness. It helps to nourish and moisturize hair keeping it soft and silky without weighing it down.
Olive Fruit Oil
Olive fruit oil is jam-packed with lots of antioxidants, vitamin E, and fatty acids to promote hair growth, prevent hair loss and breakage. It also keeps your hair voluminous and thick. Sourced from California, olive fruit oil as a key ingredient that helps to increase shine, prevent breakge and keeps dryness at bay.
Squalane
Sourced from California and derived from olives, squalane is an anti-dehydration for your hair by creating a protective film over your hair to trap in moisture and prevent breakage to leave your hair feeling silky without weighing it down.
ALL THAT GOOD STUFF - PREP SPRAY
Our Ultra Radiance collection comes with a Prep+ Prime Spray that is a lightweight, leave-in styling product that makes hair styling easier, reduces drying time, and provides a base for all of your other styling products. It is best used as a pre-blowout that protects your hair against heat.
Some better for you, better for the planet ingredients we used are coconut water, coconut oil, and hyaluronic acid.
Coconut Oil
Just like coconut water, coconut oil comes from the superfood, coconut. It's very rich, restorative, and nourishing! It helps provide a barrier for your hair and scalp, protecting it from outside sources like UV radiation, pollution, and dust. This barrier is also great for protection against heat, like when you blow dry your hair!
Hyaluronic Acid
The hyaluronic acid in this product is combined with coconut oil to work to its best potential! This pairing works double time to hydrate the hair and scalp while reducing fizziness. Paired together, it kind of acts like a sealant for moisture. Not only that, but it also plumps up the hair, adding volume at the roots. For our Prep Spray, it helps tame frizzy hair during your blow out!
'IN FULL BLOOM' PHOTOSHOOT BEHIND THE SCENES
Maile Akana
Our Model, Maile Akana
Maile Akana is a doll to work with! She is young, beautiful, and has an athletic feel to her. She best represents the vision for our Ultra Radiance line, with her being radiant herself! Our vision is a healthy, lifestyle, "California Chic" ambiance, with Maile fitting that description. She has a very unique, natural "Californian" aura with a sunkissed, natural beauty that stands out from the crowd. We loved that she embodies that California feel.
WRAP UP
We have a vision and goal of giving everyone better hair as well as making products that are better for the environment. With us expanding our line to include a product catered for everyday use, we are growing our customer reach, getting closer to an all-inclusive brand! We are firm on our mission; being a vegan, sustainable, and cruelty free haircare brand. Our new Ultra Radiance line follows that same mission by having only vegan ingredients!
In our photoshoot, we tell a story of a Californian company through our model, Maile Akana, and our location in Vasquez Rocks. Maile is the face for our new line, and we are happy to have her!
By prioritizing our mission, we hope to draw in people that believe in the same things we do! We believe in the beauty and necessity of products made with vegan ingredients and certified organic extracts.
You should be confident in what you use, and with VoCE, our products are better for you, better for the planet.
LUXURIOUS. VEGAN. HAIRCARE.
